The first call
always wins.

Every new business legally needs coverage within weeks of forming: workers comp with the first hire, general liability before a landlord or client will sign, usually a BOP to bundle it. A business that is days old has no agent, no incumbent, and no renewal date to wait out. These are not shared internet leads that fifteen agencies bought; they are businesses too new to be in any lead vendor's list yet. You are the first call instead of the thirtieth.

Directly from official government business registries - Secretary of State filings in the US, provincial registries in Canada - covering Florida, New York, and Colorado (plus Connecticut, Oregon, Pennsylvania, Washington DC, and British Columbia). We ingest new filings daily, score each one 0-100 for commercial P&C fit, and classify it by NAICS industry code with a short AI-generated summary, then route only the records that match your filter into your digest.

New filings surface within days of the registry publishing them - same-day in several jurisdictions (British Columbia and Alberta are near-real-time). Delivery cadence is set per engagement: most teams take a daily list each morning.

Seven US states - Florida, New York, Colorado, Connecticut, Oregon, Pennsylvania, and Washington DC - plus British Columbia in Canada, and we're expanding. Together that's tens of thousands of new filings every month; Florida alone runs roughly 40,000. County-level targeting is currently available for New York; other jurisdictions are statewide. Tell us where you write and we'll prioritize.

Canada's anti-spam law (CASL) is opt-in, not opt-out, so cold email to a Canadian business the way CAN-SPAM allows in the US is not allowed. Canadian delivery is phone-first: you get the filing, the fit score, and the phone number the business has published itself. Published-address email unlocks only once we can confirm the outreach path is CASL-compliant.

We use Claude to assign a NAICS code and a one-line summary based on the business name and filing details. It's strong for obviously-named businesses (e.g. 'Acme Plumbing LLC') and weaker for vague holding companies. The dashboard lets you keyword-search across both the name and the AI summary, which catches what NAICS misses.

Refine your filter. Each subscriber controls their own entity types, counties, and NAICS keyword search. Tightening these reduces noise; widening them surfaces edge cases. The dashboard at /manage/feed lets you preview match counts in real time before saving.

NewBusinessSignal runs as a done-for-you service: we build and operate your lead program - jurisdictions, filters, scoring, contact verification, and delivery - as a monthly engagement scoped to your markets and volume. Book a consultation and we will quote your book.

State business-entity filings are public records. Using them as input for cold outreach is allowed - but you are responsible for compliance with CAN-SPAM, CASL, the TCPA, and any state-specific rules in the recipient's jurisdiction. The dashboard generates email drafts on request; whether to send them is your call.

Yes - automatically. Once a new business publishes a website, we find it, pull the phone number and email the business itself published, verify the match against the registered name and city, and check email deliverability. Every contact carries a confidence grade (verified, probable, or confirmed by call), and your team's call feedback removes bad numbers for good. Contact info appears on the feed, on each business's profile, and in the CSV export. Canadian leads are phone-first under CASL.

Yes. Set your outreach context in Settings (what you sell, target customer, signature) and the dashboard adds a Generate email button to every filing. Claude drafts a 100-150 word personalized cold email tied to the formation and your offering, ready to copy into your own inbox. Automated Gmail sending sequences - send from your own connected Gmail with a draft-only approval mode, built-in suppression list and unsubscribe - are coming soon; you remain the sender of record, responsible for CAN-SPAM and TCPA compliance.

However your team works: a live dashboard your producers log into, a daily email of new scored leads, and CSV export for your AMS or dialer. Custom delivery (SFTP, spreadsheet sync) is available per engagement.

Yes, for a limited number of agencies. With the done-for-you option we run the data, the filtering, and the outreach from our own domains, and hand you booked conversations with just-formed businesses in the classes you write. Your agency's name only appears once a prospect agrees to talk. Email info@protexaservices.com with your state and the classes you write to ask about availability.